Vira: High Summer

A surreal study of summer.

High Summer is a campaign for Brazilian footwear label Vira, built around a collection of translucent molded sandals. I led the creative direction, art direction and image making, starting from the optical qualities of the material itself. Product photography and CGI blur into one sun-soaked world of saturated skies, translucent flowers, mirrored surfaces and sculptural landscapes, where light, color and refraction carry the collection.