I’m a New York-based Creative Director who builds brand worlds, and the systems that bring them to life.

For more than ten years I have led brand systems and campaigns for PepsiCo, adidas, Converse, Sephora, and Estée Lauder, from a Times Square takeover to global UEFA Champions League visuals. At PepsiCo Design + Innovation I lead creative direction across brands and platforms, including Drips by Pepsi, directing designers, agencies, and production partners.

I also build the pipeline. I design generative image, video, and 3D production, and I code my own creative tools and agent workflows in Claude Code, so a brand’s world stays consistent at any scale and ideas move from concept to finished work faster. You can see them in the Lab.

My art practice in CGI and real-time worlds has been exhibited at the Bronx Museum, the RISD Museum, and the Ford Foundation Gallery.