Sunwink

A brighter kind of wellness.

Sunwink is a plant-powered beverage brand bringing a fresh, playful perspective to everyday wellness. I led the brand’s creative development from its inception and led its team of designers, shaping its identity and visual world across packaging, photography, campaigns, digital, and social, and art directing all of its photo and video production. Inspired by the expressive nature of botanical ingredients, the creative direction embraces bold color, surreal compositions, and unexpected storytelling to create a distinctive brand universe.

Client
Sunwink
Role
Design Lead, Creative Direction, Brand Identity, Packaging, Campaigns, Photo & Video Direction, Team Leadership
Year
2021–2023
Collaborators
&Walsh, Party of One (Photography)
An oversized Sunwink bottle of Lemon-Rose Uplift lying on a pink floor wrapped in lemon vines, a man sitting on its base
A man at a table of flowers, four arms around him raising Sunwink bottles, against a red curtain
A woman in a blue dress and a crown of flowers laughing, holding a Sunwink bottle, among red flowers against a blue sky
Two Sunwink bottles on pink steps among flowers, ferns, citrus and ginger
Sunwink billboard on a brick wall: The future is plant powered
An arm reaching through an arch of leaves in a green set to place a tin of Detox Greens
Berry Calm being poured into a glass beside its tin, on an orange table
Cover, page 1 of the Sunwink brand guidelines
Primary mark, page 5 of the Sunwink brand guidelines
Brand mark, page 9 of the Sunwink brand guidelines
Primary colours, page 14 of the Sunwink brand guidelines
Tone of voice, page 21 of the Sunwink brand guidelines
Typographic display, page 27 of the Sunwink brand guidelines
Lifestyle, page 42 of the Sunwink brand guidelines
Brand graphics, page 62 of the Sunwink brand guidelines

Integrated campaigns lifted brand awareness by 20% and engagement by 30%.

Next project Noma