ATMOS
Air, treated as a material.
ATMOS is a conceptual eyewear brand exploring lightness, transparency, and perception. Translucent frames, atmospheric gradients, precise typography, and flashes of signal orange establish a distinct visual language.
The identity extends across campaign imagery, 3D film, and an interactive digital experience. Built with WebGL, the website invites visitors to explore the frame through optical, X-ray, and thermal views, turning product discovery into a more experimental experience.
- Project
- Independent Concept
- Made at
- OONA
- Role
- Creative Director, Creative Direction, Brand Identity, Generative Art Direction, 3D & Film, Interactive Experience, Creative Coding
- Technology & Tools
- Generative AI, Three.js, WebGL, JavaScript
- Year
- 2026
Made to be seen.
Designed to disappear.
Eyewear exists between expression and function. It’s something people notice, but something the wearer should barely feel. ATMOS takes that tension as its starting point, exploring how transparency, lightness, and material can shape both the object and the experience of wearing it.
The identity takes its cues from the eyewear itself. Transparency, light, and materiality shape the visual language, while technical drawings, measurements, and product codes bring a sense of precision. Soft atmospheric gradients sit alongside structured typography, with signal orange cutting through the quieter palette. The result sits somewhere between an optical laboratory and a fashion label.
Scan- Seen in
- Optical
- Time
- 00:00 NYC
- Date
- —
- Light
- Midday
reframed.
- Max
- 31.4°
- Min
- 22.0°
- View
- Thermal
Untouched.
An imagined production process becomes part of the brand story. In the Air Lab, a machine selects the frames, assembles the hardware, and seals each pair inside a transparent capsule. This fictional manufacturing sequence becomes a visual narrative built around precision, automation, and the idea of a product arriving untouched.
The website treats the frame as something to investigate. Built with Three.js and WebGL, the interactive experience allows visitors to rotate and examine the eyewear in real time, switching between optical, X-ray, and thermal views. Each mode offers a different perspective on the product, extending the brand’s exploration of perception into the digital experience.
Light,
reframed.
The body moves.
The social campaign moves between material studies, technical documentation, and fashion imagery. Close-up details, annotated product views, and short-form films explore the frames from different perspectives, extending ATMOS’s visual language into a series of distinct but connected compositions.
The ATMOS storefront takes a more exploratory approach to e-commerce. Rather than a conventional product grid, eyewear is presented through floating imagery, material studies, and technical specifications. Inspired by laboratory documentation, the experience combines precise product information with a more experimental way of discovering the collection.
24 grams
of air.
You wear the air before you wear anything else. ATMOS makes it visible.
M-01 / FROSTED CRYSTAL
M-01
Air is not empty.