SIGNAL
Culture in transmission.
SIGNAL is an independent space for contemporary art, experimental sound and performance, a brand I created at OONA, the studio I founded. Arts spaces tend to speak in white walls and quiet serifs. SIGNAL treats culture as something transmitted, so I built an identity that behaves like a signal: it draws, travels and responds. The mark is a single signal trace. The system holds still in print, moves on screens and, on the website I designed and coded, becomes a field that visitors transmit into.
- Project
- Independent Concept
- Made at
- OONA
- Role
- Creative Director, Creative Direction, Brand Identity, Motion System, Web Design, Creative Coding
- Year
- 2026
01 The insight
Arts spaces tend to speak in white walls and quiet serifs. SIGNAL treats culture as something transmitted.
The markA Lissajous figure: two signals plotted against each other and drawn as one trace.
The systemChrome dot fields rise and fall like a level meter, gradient slugs move like frequency and caps grids read like a schedule, all on a steel ground instead of the gallery white.
Across mediaIn print the system holds still. On screens it moves, and online it becomes a field that visitors transmit into.
02 Identity
The mark, drawn as a single signal trace.
03 Type system
Each programme bends the same type its own way, so a new season can be named without redrawing anything.
04 Out of home
Culture as transmission, read one panel at a time.
05 Website
Click to transmit: signals spread, interfere and fade.
06 App and membership
The programme, the radio and the member pass, in one app.
Deliverables
- Concept and naming
- Logotype and mark
- Brand guidelines
- Print and social
- Out of home
- Subway motion
- App and sign-up
- Website
- Motion system