Bloom
One object, a whole world.
Bloom is a speculative leather goods house I created at OONA, the studio I founded. It asks how far a single object can carry a brand. I directed it as a world built around one bag, through material, still life and environment: glass, ice and light around it, with the bag setting the mood of every set.
- Project
- Independent Concept
- Made at
- OONA
- Role
- Creative Director, Creative Direction, World-Building, Still Life, Set Design
- Year
- 2026
BLOOM / WEBSITELANDING PAGE, DESKTOP
The Bloom Bag$1,450Blossom Charm$180Loop Clip$95Petal Frames$320Orb Weight$140Stem Vessel$260 BLOOMBagsObjectsHouseBag (0)
Campaign 01 the bloom
edit.
Shop the look - The Bloom BagSky calf$1,450+
- Blossom CharmRose resin$180+
- Loop ClipMint acetate$95+
- Petal FramesRose lens$320+
- Orb WeightCrystal$140+
- Stem VesselBlush glass$260+
BLOOM / THREE MOODSOne bag,
One bag,
three moods.
