Loop Frame
A motion tool for building seamless animated loops.
Loop Frame is the tool I built to animate for motion. It takes campaign motion from an idea to a finished loop quickly, with timing, colour and brand rules holding across every format, from a social story to a screen in a store.
- Project
- Lab, independent tool
- Role
- Creative Direction, Design, Creative Coding
- Disciplines
- Motion, Code
- Technology & Tools
- Browser-based, WebGL, coded in Claude Code
- Year
- 2026
What it does
Builds loops that start and end on the same frame, so they play cleanly on social, screens and the web.
Why I built it
Motion is where a brand comes alive, and it is usually the slowest part of a campaign to produce. Loop Frame makes it fast enough to explore many directions before choosing one.